Tate Reimagined: The Visual System That Reconnected a Generation
Client
Speculative Work
Year
2025
As a global cultural institution, Tate houses four major art galleries showcasing British, modern, and contemporary art. Beyond featuring the UK’s national collection, Tate’s mission is to spark public dialogue about how art connects our past, present, and future.
Scope of Work
Getting eyes and noses on Heaven Scent
Invoking the Spirit of the Hearth
Reach new audiences and build brand awareness through B2B/ influencer partnerships within Kansas City.
Challenge:
Execute a digital marketing strategy to maximize the Global Hearth Summit’s impact and reach 1,000 delegate registrations.
Solution:
Initiated the “Keep Your Interest High” campaign, an informative series offering participants a BTS look at the event preparation.
Identified over 100+ talents across our digital platforms. Optimized the Global Hearth Summit’s webpage month-over-month by using targeted keywords.
Results:
78k impressions from 16 posts, which garnered over 1,000 changemakers across 90+ countries to the event. 70% increase in page views and a
25% increase in direct traffic through SEO initiatives, including a 25% decrease in bounce rate.
Project images are handled through multi-reference.
This flexible image system allows you to showcase your work in its best light on project pages. Multi-reference lets you upload images to your CMS and select the ideal ratio for each specific context, add custom descriptions, and create side-by-side image comparisons - all while maintaining visual consistency throughout your portfolio.
Project images are handled through multi-reference.
This flexible image system allows you to showcase your work in its best light on project pages. Multi-reference lets you upload images to your CMS and select the ideal ratio for each specific context, add custom descriptions, and create side-by-side image comparisons - all while maintaining visual consistency throughout your portfolio.
Project images are handled through multi-reference.
Late-night events offer short-term engagement, but Tate needs a lasting visual strategy to stay relevant to younger audiences. To achieve this, the rebrand swaps Tate’s rounded-dot approach for a modern, pixel-based design system that blends well with digital media.
It’s an evolution over a revolution, honoring Tate’s brutalist past.
This rebrand offers a fresh visual perspective for a digital-first audience, starting with the logo. The old circular dots become crisp square pixels; the new visual identity is easier to display on screens, print, merchandise, and advertising. A black-and-white color palette serves as a neutral canvas, letting the art take center stage. The square pixels tell a story about how art evolves, linking classical mosaics to virtual displays. It’s an evolution over a revolution, refining Tate’s digital presence while honoring its brutalist past.
More Projects
Getting eyes and noses on Heaven Scent
Getting eyes and noses on Heaven Scent
Reach new audiences and build brand awareness through B2B/ influencer partnerships within Kansas City.
Reach new audiences and build brand awareness through B2B/ influencer partnerships within Kansas City.
Expanding a candle’s reach
Expanding a candle’s reach
Partner with local and prominent
Kansas City influencers with over 20k followers cumulatively to drive UGC promotions and brand visibility.
Partner with local and prominent
Kansas City influencers with over 20k followers cumulatively to drive UGC promotions and brand visibility.
Community-driven, Community-centered
Community-driven, Community-centered
Amassed 55k views, a 3.6% engagement rate, which increased in-store event sales by 18%,and drove a 35% lift in repeat workshop registrations.
Secured partnerships with the Kansas City Chamber of Commerce, VisitKC, & The Blakk Co.
Amassed 55k views, a 3.6% engagement rate, which increased in-store event sales by 18%,and drove a 35% lift in repeat workshop registrations.
Secured partnerships with the Kansas City Chamber of Commerce, VisitKC, & The Blakk Co.
More Reels
More Reels
Project images are handled through multi-reference.
This flexible image system allows you to showcase your work in its best light on project pages. Multi-reference lets you upload images to your CMS and select the ideal ratio for each specific context, add custom descriptions, and create side-by-side image comparisons - all while maintaining visual consistency throughout your portfolio.
Project images are handled through multi-reference.
This flexible image system allows you to showcase your work in its best light on project pages. Multi-reference lets you upload images to your CMS and select the ideal ratio for each specific context, add custom descriptions, and create side-by-side image comparisons - all while maintaining visual consistency throughout your portfolio.
Project images are handled through multi-reference.
Late-night events offer short-term engagement, but Tate needs a lasting visual strategy to stay relevant to younger audiences. To achieve this, the rebrand swaps Tate’s rounded-dot approach for a modern, pixel-based design system that blends well with digital media.
It’s an evolution over a revolution, honoring Tate’s brutalist past.
This rebrand offers a fresh visual perspective for a digital-first audience, starting with the logo. The old circular dots become crisp square pixels; the new visual identity is easier to display on screens, print, merchandise, and advertising. A black-and-white color palette serves as a neutral canvas, letting the art take center stage. The square pixels tell a story about how art evolves, linking classical mosaics to virtual displays. It’s an evolution over a revolution, refining Tate’s digital presence while honoring its brutalist past.
Getting eyes and noses on Heaven Scent
Leaving A Lasting Impact
Reach new audiences and build brand awareness through B2B/ influencer partnerships within Kansas City.
Challenge:
Expand the Hearth Summit's long-term impact by equipping global changemakers with mental health resources and using the summit as a catalyst for regional events worldwide.
Solution:
Repurpose the Hearth Summit plenaries into short-form reels to advertise upcoming Regional Hearth Summits in 2027, reach new changemakers, and provide credibility for mental health
in the industry.
Results:
105 posts across channels, with 112k impressions and a 2.75% engagement rate cumulatively. Expected to host 45 Regional Hearth Summits across 27 countries by 2027.
Getting eyes and noses on Heaven Scent
The Heart of it All
Reach new audiences and build brand awareness through B2B/ influencer partnerships within Kansas City.
Challenge:
Broadcast the Hearth Summit’s impact across digital platforms, elevating brand and topical awareness to reach new audiences.
Solution:
Partner with producer Matej Kolakovic and the Lightspark team to create daily on-site recaps, monitor global audience insights, and build community engagement.
Results:
Drove 225,000+ content views and 11,300+ interactions for the Hearth Summit campaign, adding 2,000 new followers across LinkedIn, Instagram,
and Facebook.