Unify A Global Audience Around The Hearth
Client
Speculative Work
Year
2025
The next chapter of my career led me to The Wellbeing Project, a global non-profit advancing mental health and social change. To strengthen this global mission, I recognized that a deep understanding of our audience was essential.
By leveraging SEO, CRM-driven ads, and regional storytelling partnerships, I amplified global changemakers' missions, successfully driving our follower growth to 50k, accumulating over 685k impressions and 34k engagements across digital platforms.
Scope of Work
Getting eyes and noses on Heaven Scent
Invoking the Spirit of the Hearth
Reach new audiences and build brand awareness through B2B/ influencer partnerships within Kansas City.
Challenge:
Execute a digital marketing strategy to maximize the Global Hearth Summit’s impact and reach 1,000 delegate registrations.
Solution:
Initiated the “Keep Your Interest High” campaign, an informative series offering participants a BTS look at the event preparation.
Identified over 100+ talents across our digital platforms. Optimized the Global Hearth Summit’s webpage month-over-month by using targeted keywords.
Results:
78k impressions from 16 posts, which garnered over 1,000 changemakers across 90+ countries to the event. 70% increase in page views and a
25% increase in direct traffic through SEO initiatives, including a 25% decrease in bounce rate.
Invoking the Spirit of the Hearth
Challenge:
Execute a digital marketing strategy to maximize the Global Hearth Summit’s impact and reach 1,000 delegate registrations.
Solution:
Initiated the “Keep Your Interest High” campaign, an informative series offering participants a BTS look at the event preparation.
Identified over 100+ talents across our digital platforms. Optimized the Global Hearth Summit’s webpage month-over-month by using targeted keywords.
Results:
78k impressions from 16 posts, which garnered over 1,000 changemakers across 90+ countries to the event. 70% increase in page views and a 25% increase in direct traffic through SEO initiatives, including a 25% decrease in bounce rate.
Challenge:
Execute a digital marketing strategy to maximize the Global Hearth Summit’s impact and reach 1,000 delegate registrations.
Solution:
Initiated the “Keep Your Interest High” campaign, an informative series offering participants a BTS look at the event preparation.
Identified over 100+ talents across our digital platforms. Optimized the Global Hearth Summit’s webpage month-over-month by using targeted keywords.
Results:
78k impressions from 16 posts, which garnered over 1,000 changemakers across 90+ countries to the event. 70% increase in page views and a 25% increase in direct traffic through SEO initiatives, including a 25% decrease in bounce rate.
Challenge:
Execute a digital marketing strategy to maximize the Global Hearth Summit’s impact and reach 1,000 delegate registrations.
Solution:
Initiated the “Keep Your Interest High” campaign, an informative series offering participants a BTS look at the event preparation.
Identified over 100+ talents across our digital platforms. Optimized the Global Hearth Summit’s webpage month-over-month by using targeted keywords.
Results:
78k impressions from 16 posts, which garnered over 1,000 changemakers across 90+ countries to the event. 70% increase in page views and a 25% increase in direct traffic through SEO initiatives, including a 25% decrease in bounce rate.
The Heart of it All
Challenge:
Broadcast the Hearth Summit’s impact across digital platforms, elevating brand and topical awareness to reach new audiences.
Solution:
Partner with producer Matej Kolakovic and the Lightspark team to create daily on-site recaps, monitor global audience insights, and build community engagement.
Results:
Drove 225,000+ content views and 11,300+ interactions for the Hearth Summit campaign, adding 2,000 new followers across LinkedIn, Instagram, and Facebook.
Challenge:
Broadcast the Hearth Summit’s impact across digital platforms, elevating brand and topical awareness to reach new audiences.
Solution:
Partner with producer Matej Kolakovic and the Lightspark team to create daily on-site recaps, monitor global audience insights, and build community engagement.
Results:
Drove 225,000+ content views and 11,300+ interactions for the Hearth Summit campaign, adding 2,000 new followers across LinkedIn, Instagram, and Facebook.
Challenge:
Broadcast the Hearth Summit’s impact across digital platforms, elevating brand and topical awareness to reach new audiences.
Solution:
Partner with producer Matej Kolakovic and the Lightspark team to create daily on-site recaps, monitor global audience insights, and build community engagement.
Results:
Drove 225,000+ content views and 11,300+ interactions for the Hearth Summit campaign, adding 2,000 new followers across LinkedIn, Instagram,
and Facebook.
Leaving A
Lasting Impact
Leaving A
Lasting Impact
Leaving A
Lasting Impact
Challenge:
Expand the Hearth Summit's long-term impact by equipping global changemakers with mental health resources and using the summit as a catalyst for regional events worldwide.
Solution:
Repurpose the Hearth Summit plenaries into short-form reels to advertise upcoming Regional Hearth Summits in 2027, reach new changemakers, and provide credibility for mental health
in the industry.
Results:
105 posts across channels, with 112k impressions and a 2.75% engagement rate cumulatively. Expected to host 45 Regional Hearth Summits across 27 countries by 2027.
Challenge:
Expand the Hearth Summit's long-term impact by equipping global changemakers with mental health resources and using the summit as a catalyst for regional events worldwide.
Solution:
Repurpose the Hearth Summit plenaries into short-form reels to advertise upcoming Regional Hearth Summits in 2027, reach new changemakers, and provide credibility for mental health in the industry.
Results:
105 posts across channels, with 112k impressions and a 2.75% engagement rate cumulatively. Expected to host 45 Regional Hearth Summits across 27 countries by 2027.
"Adrian was quick to learn what we were doing and why…and then challenged our thinking when we were missing an opportunity in the ever-evolving space.
The energy he brought to the team was exciting! His passion and creativity made an impact on our work."
Missy Rentz
CMO at The Wellbeing Project
"Adrian was quick to learn what we were doing and why…and then challenged our thinking when we were missing an opportunity in the ever-evolving space.
The energy he brought to the team was exciting! His passion and creativity made an impact on our work."
Missy Rentz
CMO at The Wellbeing Project
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Community-driven, Community-centered
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Amassed 55k views, a 3.6% engagement rate, which increased in-store event sales by 18%,and drove a 35% lift in repeat workshop registrations.
Secured partnerships with the Kansas City Chamber of Commerce, VisitKC, & The Blakk Co.
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Secured partnerships with the Kansas City Chamber of Commerce, VisitKC, & The Blakk Co.
More Reels
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Getting eyes and noses on Heaven Scent
Leaving A Lasting Impact
Reach new audiences and build brand awareness through B2B/ influencer partnerships within Kansas City.
Challenge:
Expand the Hearth Summit's long-term impact by equipping global changemakers with mental health resources and using the summit as a catalyst for regional events worldwide.
Solution:
Repurpose the Hearth Summit plenaries into short-form reels to advertise upcoming Regional Hearth Summits in 2027, reach new changemakers, and provide credibility for mental health
in the industry.
Results:
105 posts across channels, with 112k impressions and a 2.75% engagement rate cumulatively. Expected to host 45 Regional Hearth Summits across 27 countries by 2027.
Getting eyes and noses on Heaven Scent
The Heart of it All
Reach new audiences and build brand awareness through B2B/ influencer partnerships within Kansas City.
Challenge:
Broadcast the Hearth Summit’s impact across digital platforms, elevating brand and topical awareness to reach new audiences.
Solution:
Partner with producer Matej Kolakovic and the Lightspark team to create daily on-site recaps, monitor global audience insights, and build community engagement.
Results:
Drove 225,000+ content views and 11,300+ interactions for the Hearth Summit campaign, adding 2,000 new followers across LinkedIn, Instagram,
and Facebook.