One of the keystones of my career was working at Heaven Scent Collective, a boutique retail brand specializing in artisanal candles and body care. While at Heaven Scent, I built a community-focused brand experience that highlighted the business’s in-store workshops and all-encompassing space.
Through building B2B partnerships in Kansas City, the business saw a major increase in registrations for in-store candle-making workshops and events. By focusing on influencer marketing and UGC content creation, Heaven Scent has reached thousands of customers through several digital channels.
Within 6 months, Heaven Scent has attained 5 stars on Google Reviews with over 200+ submissions.
Scope of Work
Digital & E-Commerce Marketing
Influencer Marketing
100%
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Getting eyes and noses on Heaven Scent
Invoking the Spirit of the Hearth
Reach new audiences and build brand awareness through B2B/ influencer partnerships within Kansas City.
Challenge: Execute a digital marketing strategy to maximize the Global Hearth Summit’s impact and reach 1,000 delegate registrations.
Solution: Initiated the “Keep Your Interest High” campaign, an informative series offering participants a BTS look at the event preparation.
Identified over 100+ talents across our digital platforms. Optimized the Global Hearth Summit’s webpage month-over-month by using targeted keywords.
Results: 78k impressions from 16 posts, which garnered over 1,000 changemakers across 90+ countries to the event. 70% increase in page views and a 25% increase in direct traffic through SEO initiatives, including a 25% decrease in bounce rate.
Getting eyes and noses on Heaven Scent
Reach new audiences and build brand awareness through B2B/ influencer partnerships within Kansas City.
Reach new audiences and build brand awareness through B2B/ influencer partnerships within Kansas City.
Reach new audiences and build brand awareness through B2B/ influencer partnerships within Kansas City.
Expanding a candle’s reach
Partner with local and prominent Kansas City influencers with over 20k followers cumulatively to drive UGC promotions and brand visibility.
Partner with local and prominent Kansas City influencers with over 20k followers cumulatively to drive UGC promotions and brand visibility.
Community-driven, Community-centered
Amassed 55k views, 3.6% engagement rate, which increased in-store event sales by 18%, and drove a 35% lift in repeat workshop registrations.
Secured partnerships with the Kansas City Chamber of Commerce, VisitKC, and The Blakk Co.
Reach new audiences and build brand awareness through B2B/ influencer partnerships within Kansas City.
Reach new audiences and build brand awareness through B2B/ influencer partnerships within Kansas City.
Expanding a candle’s reach
Expanding a candle’s reach
Partner with local and prominent Kansas City influencers with over 20k followers cumulatively to drive UGC promotions and brand visibility.
Partner with local and prominent Kansas City influencers with over 20k followers cumulatively to drive UGC promotions and brand visibility.
Community-driven, Community-centered
Community-driven, Community-centered
Amassed 55k views, a 3.6% engagement rate, which increased in-store event sales by 18%,and drove a 35% lift in repeat workshop registrations.
Secured partnerships with the Kansas City Chamber of Commerce, VisitKC, & The Blakk Co.
Amassed 55k views, a 3.6% engagement rate, which increased in-store event sales by 18%,and drove a 35% lift in repeat workshop registrations.
Secured partnerships with the Kansas City Chamber of Commerce, VisitKC, & The Blakk Co.
MoreReels
MoreReels
Getting eyes and noses on Heaven Scent
Leaving A Lasting Impact
Reach new audiences and build brand awareness through B2B/ influencer partnerships within Kansas City.
Challenge: Expand the Hearth Summit's long-term impact by equipping global changemakers with mental health resources and using the summit as a catalyst for regional events worldwide.
Solution: Repurpose the Hearth Summit plenaries into short-form reels to advertise upcoming Regional Hearth Summits in 2027, reach new changemakers, and provide credibility for mental health in the industry.
Results: 105 posts across channels, with 112k impressions and a 2.75% engagement rate cumulatively. Expected to host 45 Regional Hearth Summits across 27 countries by 2027.
Getting eyes and noses on Heaven Scent
The Heart of it All
Reach new audiences and build brand awareness through B2B/ influencer partnerships within Kansas City.
Challenge: Broadcast the Hearth Summit’s impact across digital platforms, elevating brand and topical awareness to reach new audiences.
Solution: Partner with producer Matej Kolakovic and the Lightspark team to create daily on-site recaps, monitor global audience insights, and build community engagement. Results: Drove225,000+ content views and 11,300+ interactions for the Hearth Summit campaign, adding 2,000 new followers across LinkedIn, Instagram, and Facebook.
